After a few initial years as a buyer at an IT company and marketing manager at an educational publisher, Niklas has devoted his professional life to research and analysis. At global research company GfK, Niklas worked as a senior project manager for clients in a variety of industries, such as food, manufacturing, advertising and mobile telephony, but also for expert authorities such as the National Institute of Economic Research. During his years as head of analysis at media company Aller Media, Niklas was responsible for customer and market analyses to optimising strategies and decisions aimed towards readers and advertisers. He founded analysis company Market Insight in 2016. Contact Niklas if you wish to discuss creative research solutions adapted to your needs.