In a competitive market, knowledge of customers, their needs, values, attitudes and behaviours are a necessity. What we call customer analysis includes both the description of the customer and the customer’s assessment of the company. Market Insight has extensive experience in working with customer surveys and customer analysis in both areas, both strategically and operationally. The goal is for customer surveys and analysis to lead to insights that are actionable and quantifiable over time. We can help you whether you need target group descriptions, segmentations, relationship-wide customer surveys or an ongoing customer satisfaction survey with a focus on several important touch points.