WE CREATE BUSINESS BENEFITS THROUGH MARKET RESEARCH AND STRATEGIC MARKET ANALYSIS

When internal information is not enough to make a sound decision, we are ready to help in the decision-making process by supplying material that helps your company decide. Our market research and market analysis give your company valuable insight that supports customer development, brand building and concept evaluation.

Latest projects:

Brand survey: Men’s clothing

Customer satisfaction: Customer service

Customer Profile survey: Finance

Usage & Attitude survey: OTC products

Brand awareness: Energy drinks

Brand survey: OTC products

Brand survey: Plasters

Brand survey: E-commerce

Customer satisfaction: Flower industry

Customer satisfaction: IT infrastructure

Brand survey: Energy industry

Concept test: OTC products

FOCUS AREAS:

CUSTOMER ANALYSIS

Customer insight is a necessity to deliver positive customer experiences that result in loyal customers. It is about getting to know the customer and gaining an understanding of what affects the customer relationship. Our customer analyses make it easier to decide which measures have the greatest impact on marketing, customer experience, loyalty and sales.

BRAND ANALYSIS

A strong brand has many benefits, both for the consumer and the manufacturer. We help you measure your brand strength. By measuring brand equity and comparing it with other competitors, you will receive an actionable basis for decisions for your brand strategy, brand development and brand positioning.

CONCEPT TESTS

Product development is resource-intensive and there is often a great deal of uncertainty surrounding the target group’s acceptance. Therefore, risk elimination is important, regardless of whether it concerns launching new products or developing existing products. We help you with research throughout the product life cycle, from the idea stage until the product is established on the market.

WHY SHOULD YOU USE MARKET INSIGHT?

EXPERTS IN SURVEY DESIGN

We are experts in survey design, selection methodology and questionnaire construction. We always strive for an optimal survey design. Our survey methods are flexible and based on your company’s needs. We cooperate with the best field companies both nationally and internationally.

CUSTOMER EXPERIENCE

We have a wealth of experience from different industries and functions, including suppliers, purchasing departments and users of market data. We have worked closely with senior management, sales, marketing and business development departments. Many consider it an advantage – we believe it is a prerequisite.

ACTIONABLE BASIS FOR DECISIONS

Substantial amounts of data are always reduced to a clear and actionable basis for decisions. The basis for decisions must clarify facts, show connections and send proposals for decisions. Those receiving the data can feel confident that the data is well substantiated and substantiated by facts and thorough analyses.

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